市场营销是实践性很强的专业,目前应用型本科院校市场营销专业实践教学存在认识不足、缺乏实习基地、师资力量薄弱、实践监督考核机制不完善等问题。本文有针对性地提出了市场营销专业实践教学体系建设的几点意见,希望能为探索应用型营销人才的培养模式提供思路。 Marketing is a highly practical practice. At present, there are problems in practice teaching of applied undergraduate colleges, such as lack of knowledge base, lack of training base, weak teaching staff and imperfect practice supervision and evaluation mechanism. This article puts forward some suggestions on the construction of practical teaching system of marketing major in the hope of providing ideas for exploring the training mode of applied marketing talents.