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近年来,移动互联网的勃兴重塑了媒体产业链。随着报业影响力下降,我们无时无刻不在思考一个问题:作为地市主流媒体集团,如何在新媒体时代重构影响力公信力?如何牢牢把握互联网舆论阵地?如何在“BAT”的“覆巢”之下,在“本土”疆域有所作为?做媒体?做平台?这是完全不同的方向性选择。我们认为,要想在新媒体大战中拥有一席之地,必须拥有自己的主流区域性平台,尽管这个小平台无法与“BAT”相比,但正因其“小”而“特”——具有鲜明的地域特征,因其“专”——专注于本地新闻、政务、服务,才能更接地气,更能洞察、满足本土用户的真实需求。只会做媒体的我们,如何去做一个“媒体型的平台”?这是时代摆在我们面前
In recent years, the boom of mobile Internet has reshaped the media industry chain. With the declining influence of the newspaper industry, we are constantly thinking of the question: how can we, as a mainstream media group in cities and cities, reconstruct the credibility of the influence in the new media age? How to firmly grasp the position of the Internet media? Under “cover the nest,” make a difference in the “local” territory, make the media a platform for doing things, and this is an entirely different direction choice. We think that if we want to have a place in the new media wars, we must have our own mainstream regional platform. Although this small platform can not be compared with “BAT”, it is precisely because of its “small” and “special” “- With distinctive geographical features, because of its” special “- focus on local news, government affairs, services, can be more accessible, more insight, to meet the real needs of local users. We will only do the media, how to do a ”media-based platform"? This is the time before us