创意,,一直被认为是广告行业的本质属性与核心价值。如同其他事物一样,事物本质属性的变革往往并不是来自于自身,而是周边要素的刺激与推动。近期,创意本身不热,而与创意相关的两个要素则很热。一是创意园区。当正在受到青睐的文化创意产业与土地联系在一起的时候,一种奇妙的力量诞生了。广告业开始得到地方政府从未有过的亲切关怀,而不少较为敏感的广告公司也似乎嗅出了品牌客户之外的重大机遇,跃跃欲试。特别是九个国家级文化创意园区公布以后,各地热血沸腾地争上创意园区项目,不仅数目 Creative, has always been considered the nature of the advertising industry and core values. As with other things, the transformation of the essential attributes of things is not always from themselves but from the stimulation and promotion of peripheral elements. Recently, ideas are not hot in themselves, while the two elements related to creativity are very hot. First, Creative Park. When the favored cultural and creative industries are linked to the land, a fantastic force is born. The advertising industry has never been before the local government received the kind care, and many more sensitive advertising company also seems to smell the major opportunities outside the brand customers, eager. In particular, after the announcement of nine national cultural and creative parks, all over the region are passionately vying for creative parks. Not only the number