目前大部分高职院校将网络营销课程视为电子商务专业最核心的课程,但从课程设计上偏向理论,未能很好地注重实践。本文将基于工作过程出发,谈谈我院的网络营销课程整体设计。 At present, most of the higher vocational colleges regard the network marketing course as the core course of e-commerce major, but from the curriculum design to the theory, they fail to pay much attention to practice. Based on the work process, this article will talk about the overall design of online marketing courses in our college.