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标志是人类社会不断发展的产物,是人们在长期的生活中逐渐形成的一种通过视觉元素来传递信息的特征性符号。它是一种简单的图形通过人们的视觉来表达其重要含义的形式。标志设计是现代视觉元素传达的重要组成部分之一。随着我国现代标志设计的多方面的发展,标志设计的美学性起到越来越重要的作用。文章中主要探讨的是标志设计视觉元素的简单概述,标志设计的色彩美以及标志设计未来的发展创新。
Logo is a product of the continuous development of human society, is a symbol of people gradually formed in the long-term life through visual elements to convey information. It is a simple form in which people’s vision expresses their important meaning. Logo design is an important part of modern visual elements to convey. With the multifaceted development of modern logo design in our country, the aesthetics of logo design plays an increasingly important role. The main part of the article is a brief overview of the visual elements of logo design, the beauty of logo design and the future development and innovation of logo design.