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互联网应用飞速发展,电子商务已成为重要的营销渠道之一,因此农产品的营销策略之一就是利用电子商务平台,在网络上发布供销信息,进行网络销售。近年来,我国涉农电商发展迅速,阿里、京东等平台农产品交易额可观,中粮我买网、顺丰优选、本来生活等农产品电商发展迅速,山西杂粮大王王小帮等草根电商显生机。2015年中央一号文件已提出,创新农产品流通方式,支持电商、物流、商贸、金融等企业参与涉农电子商务平台建设。
The rapid development of Internet applications, e-commerce has become an important marketing channel, so one of the marketing strategies of agricultural products is the use of e-commerce platform, the release of online supply and marketing information for online sales. In recent years, China’s agriculture-related e-commerce has developed rapidly. The trading volume of agri-products such as Ali and Jingdong has been considerable. COFCO I bought the net and Shunfeng is the preferred one. Originally, the electricity supplier of agricultural products has enjoyed rapid development. In 2015, No.1 Central Government Document has proposed to innovate the mode of circulation of agricultural products and support the participation of enterprises such as electricity supplier, logistics, commerce and trade and finance in the construction of agriculture-related e-commerce platform.