视觉平衡通过视觉引发心理感受来影响人们对产品造型的感知,使产品的生理功能和心理功能达到平衡,使用户的心理感受和产品所传达出来的信息紧密结合。因此,设计师在产品设计中要加强对视觉平衡的理解,使其符合产品设计的需求,进而使产品的美学特征得到充分体现。文章对视觉平衡的作用进行论述,并结合实例阐述视觉平衡在产品设计中的运用。 Visual balance through the visual triggering psychological feelings to affect people’s perception of product modeling, product physiological function and psychological function balance, the user’s psychological experience and product information conveyed by the close combination. Therefore, designers should strengthen the understanding of visual balance in product design so as to meet the demand of product design, so as to fully reflect the aesthetic characteristics of the product. The article discusses the role of visual balance, and illustrates the application of visual balance in product design.