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内蒙古地区形象是指内蒙古地区整体的社会印象,是社会大众对内蒙古地区政治、经济、社会、历史、文化的综合认知与评价。内蒙古地区形象具有现实形象、拟态形象和认知形象三个不同的认知层面。内蒙古地区形象既包括地理位置、气候条件、地形地貌等自然形象体系,也包括政治、经济和文化等社会形象体系。内蒙古地区形象传播既要借助媒介建构,又要依赖人口区际间流动的亲身体验。
The image of Inner Mongolia refers to the overall social impression in Inner Mongolia and is the general public’s cognition and evaluation of politics, economy, society, history and culture in Inner Mongolia. The image of Inner Mongolia has three different cognitive levels: realistic image, mimicry image and cognitive image. The image of Inner Mongolia includes not only the natural image system such as geographical location, climatic conditions and topography, but also the social image system such as politics, economy and culture. Inner Mongolia image transmission not only with the help of media construction, but also rely on the inter-population mobility of personal experience.