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本论文利用客户价值等相关理论,讨论客户流失的种类,分析了客户流失的原因,作出了企业客户流失及相关对策的研究。
This thesis uses the theory of customer value to discuss the type of customer churn, analyzes the reason of customer churn, and makes a research on the churn of enterprise customer and related countermeasures.