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随着人们物质生活水平的提高,越来越多的城市人向往田园生活,休闲活动也更倾向于健康的乡村旅游。本文利用模糊综合评价法选取交通、饮食、休闲娱乐、生态环境四大指标对成都市三圣花乡与桃花故里进行对比,分析桃花故里在发展乡村旅游活动中的优势和存在的问题,在此基础上提出把桃花故里打造独具特色的乡村旅游品牌的对策建议。
With the improvement of people’s material living standards, more and more urban people yearn for pastoral life and leisure activities tend to be more healthy for rural tourism. In this paper, four indexes of traffic, diet, recreation and entertainment, and ecological environment are selected by fuzzy comprehensive evaluation to compare the native places of San San Hua Xiang and Tao Hua in Chengdu, and to analyze the advantages and problems in the development of rural tourism in Peach Gardens Based on the proposed hometown of peaches to create unique rural tourism brand countermeasures.