《中国邮政》第8期刊发的《突破数据库营销的能力瓶颈》一文,从完善机制、整合资源、数据采集和分析、团队建设等方面,详细阐述了数据库营销的一些创新做法,对各局有一定的借鉴性。邮政数据库营销已经开展了很多年,也积累了不少经验,但我们往往关注的是与系统外各类企业、各级政府开展合作,致力于为他们打造一揽子数据库营销解决方案,却多少忽略了针对邮政系统内各专业的数据库营销服 The article “Breaking Through the Bottleneck of Database Marketing Capability” issued by China Post No. 8 elaborates some innovations in database marketing in terms of perfecting the mechanism, integrating resources, data collection and analysis, and team building, The reference. Post database marketing has been carried out for many years, but also accumulated a lot of experience, but we are often concerned about all kinds of enterprises outside the system, at all levels of government cooperation, committed to building a package of database marketing solutions for them, but how many ignored For the postal system within the professional database marketing services