论文部分内容阅读
2015年8月8日,在李宁公司成立25周年之际,坐落于北京王府井步行街的李宁王府井旗舰店重装后正式开门迎客。重装后的旗舰店展示了李宁品牌最新的零售店形象,着重打造与消费者的沟通体验空间,全新亮相的李宁壹季iRun跑步俱乐部提供更加专业的运动体验和服务,旨在为消费者创造更加多元及个性化消费体验。李宁品牌创始人李宁先生、前体操世界冠军李小鹏携其爱女奥莉亮相开业现场,共同为旗舰店揭幕。
August 8, 2015, on the occasion of the 25th anniversary of the founding of Li Ning, the official flagship store of Li Ning Wangfujing, located in the pedestrian street of Wangfujing, Beijing, was formally opened and welcoming. The redesigned flagship store showcases the latest retailer image of the Li-Ning brand with a focus on creating room for communication with consumers, with the newly launched Li Ning One Season iRun Running Club offering more professional sports experiences and services designed to create for consumers More diverse and personalized consumer experience. Mr. Li Ning, founder of Li Ning brand, former gymnastics world champion Li Xiaopeng and his aunt Oli debut opened the scene, jointly opened for the flagship store.