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2014年8月,中央深化改革小组第四次会议把“推动新旧媒体融合发展”作为主要议题,并发表《关于推动传统媒体和新兴媒体融合发展的指导意见》:“着力打造一批形态多样、手段先进、具有竞争力的新型主流媒体,建成几家拥有强大实力和传播力、公信力、影响力的新型媒体集团。”最高权力机关吹响了媒体融合的集结号,媒介生态格局重新洗牌已成定局。
In August 2014, the Fourth Session of the Central Deepening Reform Group focused on “promoting the integration of new media and old media” and published “Guiding Opinions on Promoting the Convergence and Development of Traditional Media and Emerging Media:” Diversified forms, advanced means and competitive new-type mainstream media, and built a number of new media groups with strong capabilities and communications, credibility and influence. “” The highest organ of authority has sounded the assembly of media convergence and the media ecological structure Re-shuffling is a foregone conclusion.