在这次变革当中,电商带来的观念和模式的变革,有可能推波助澜,而且最先影响到传统渠道商。这将导致白酒行业的三、四级渠道商很快消失,因为他们已无存活的理由。在这个通过媒体报道就能了解名酒出厂价的年代,在这个只要用手机“我查查”就能大致了解产品价格的现在,要靠搬货赚取差价,并维持一个企业 In this reform, the change of ideas and models brought about by e-commerce may have a boost, and it will affect the traditional channels first. This will lead to the disappearance of third and fourth-tier channels in the liquor industry because they have no reason to survive. In this era of the ex-factory price of famous wines through media coverage, we can understand the price of a product by simply using the mobile phone “I look it up”, and we must rely on moving goods to earn the difference and maintain a company.