伴随着改革开放的春风，我国社会生产力有了较大发展，社会物质产品日趋丰富。充裕的物质供应，琳琅满目的商品，激起了群众强烈的消费欲望，唤醒了在短缺经济条件下长期被压抑的消费意识，导致了消费方式的变化。然而，在改革发展的不同时期，由于收入水平、年龄层次的差异， With the spring breeze of reform and opening up, our social productive forces have made great progress, and social material products have become increasingly rich. Ample supply of materials and a myriad of commodities aroused the masses’ strong desire to consume, arousing the long-suppressed pent-up consumer awareness in the shortage of economy and leading to changes in consumption patterns. However, at different stages of reform and development, due to income levels, age-specific differences,