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目的探讨大学生竞选行为中印象形成的决定性影响因素。方法采用路径分析及方差分析的数理统计方法,结合访谈法及观察法进行研究。实验设计为混合实验设计;其中性别为组间变量,人格因素为组内变量;实验因变数为被试得分。结果①能力因素、时间阶段及人格因素中社交性(F=0.000,P<0.05)对大学生竞选行为中的印象形成存在显着性影响;②性别因素(F=0.004,P>0.05)对大学生竞选行为中的印象形成没有显着性影响。结论大学生竞选行为中存在印象效应,对其影响较大的因素为其在有效时间阶段表现出的核心能力因素;性别因素及人格因素在有限时间的竞选行为中影响不明显。
Objective To explore the determinants of the formation of impressions in college students’ electioneering behavior. Methods The method of path analysis and variance analysis of mathematical statistics, combined with interview and observation methods. Experimental design for the mixed experimental design; sex among the group variables, personality factors for the group variables; experimental dependent variable for the subjects score. Results (1) There was a significant effect on the formation of impressions of college students in social behavior (F = 0.000, P <0.05) among ability factors, time stages and personality factors. ② Gender factors (F = 0.004, There was no significant impact on the formation of the impression in the election campaign. Conclusion There is an impression effect in college students’ electioneering behavior, and the most influential factor is the core competence factor which appears in the effective time. The gender factor and personality factor have no obvious influence on the election behavior in a limited time.