随着国民经济的发展,社会中各行业之间的竞争日益激烈,企业要想在激烈的市场竞争中获得长远发展的机会,就必须要加强市场的营销活动,拓宽营销渠道。而在新形势之下,面对巨大的竞争压力,企业在进行市场营销活动时就必须进行项目化管理,以便提高企业的核心竞争力。本文从市场营销与项目化管理入手,分析项目化管理在企业市场营销活动中的重要性,探究企业市场营销活动中项目化管理实施的步骤以及措施。 With the development of the national economy, the competition between various industries in the society is increasingly fierce. If enterprises want to gain long-term development opportunities in the fierce market competition, they must strengthen market marketing activities and broaden their marketing channels. Under the new situation, in the face of huge competitive pressures, enterprises must carry out project management when carrying out marketing activities in order to improve their core competitiveness. This article starts with marketing and project management, analyzes the importance of project management in the marketing activities of enterprises, and explores the steps and measures of project management in the marketing activities.