本文研究了传播中的“国家符号化”现象。正如中国的商业传播常常以他国形象为宣传点一样,在日本茶饮料的商业传播中,也把“中国”作为主要的卖点,大量使用“中国,’作为暗示性的符号,号召日本人民消费特定的产品。本文通过对日本广告中的“符号化的中国”的研究,探讨了日本商业传播中的符号操作手法,并在DIMT模式内,阐述了符号真实与传播q-的真实偏离问题。 This paper studies the phenomenon of “national symbolism” in communication. Just as the commercial communication in China often uses the image of other countries as a propaganda point, “China” is also used as a major selling point in the commercial spread of Japanese tea drinks, making extensive use of “China,” as an allusion to the Japanese people’s consumption-specific The article explores the symbolic manipulation in Japanese commercial communication through the study of “Symbolized China” in Japanese advertisements and expounds the true deviation of symbolic truth from the spread of q- in the DIMT model.