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美国一家大型零售业公司的员工办公室内挂有两条标语,第一条是顾客永远是正确的,第二条,如果不正确请参照第一条。谁都知道,顾客不可能永远是正确的,但为什么要提倡这种营销理念呢?它对于企业的营销有什么意义? 它可以促使企业发现新需求,开发新产品 海尔销往四川农村地区的洗衣机返修率比较高。维修人员发现原因是当地
There are two slogans hanging in the staff office of a large US retail company. The first one is that the customer is always right, and the second one is referring to Article 1 if it is not correct. Everyone knows that customers can not always be right, but why should promote this marketing idea? It for the enterprise marketing what is the point? It can prompt enterprises to find new needs and develop new products. Haier sold in rural areas in Sichuan washing machine Rework rate is relatively high. Maintenance personnel found the reason is local