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随着我国社会发展和人民生活水平的提高,快餐作为满足人们一日三餐的基本生活需求的大众化饮食,受到社会的普遍关注,市场需求不断扩大,发展更趋迅速,90年代以来,我国快餐业发展迅猛,营业额增幅一直保持在20%以上,到1995年底,全国快餐网点已有28万家,专业快餐公司400个左右,年营业额达300亿元,约占餐饮业营业额的四分之一。1989年,美国肯德基家乡鸡落户于北京繁华的前门,掀起了西式快餐进军中国的第一次浪潮。时至今日,“肯德基”在我国30多个城市已铺开90余家分店,每日门庭若市,顾客达10万余次,收入甚丰。随之而来的是麦当劳,1990年北京王府井,刚粉墨登场便获满堂彩,年就餐人数高达200万人次。截至1995年底,麦当劳在我国
With the improvement of social development and people’s living standards in our country, fast food, as a popular diet to meet the basic needs of the people for three meals a day, has drawn widespread public’s attention. The market demand is expanding and developing rapidly. Since the 1990s, The rapid development of the industry, the turnover growth has been maintained at 20% or more, by the end of 1995, the country has 280,000 fast food outlets, professional fast-food companies around 400, the annual turnover of 300 billion yuan, accounting for about four restaurants turnover One part. In 1989, the KFC hometown chicken settled in the bustling front door of Beijing, setting off the first wave of Western-style fast food into China. Today, “KFC” has rolled out more than 90 branches in more than 30 cities in our country. Every day, there are over 100 thousand customers and more than 100000 customers. Followed by McDonald’s, 1990 Beijing Wangfujing, just entered the stage will be full house color, the annual number of dining up to 2 million passengers. By the end of 1995, McDonald’s was in our country