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1989年春节前夕,银川市的市民沉浸在节日前的忙碌之中,家家户户都在忙着操办年货。就在节前繁忙之中,《宁夏日报》、《银川晚报》同时刊登的一则广告,则像一份新鲜年货,引得人们争相传阅,议论纷纷。这是一则不同凡响的广告。这是一则与人们心目中的广告概念截然不同的广告。这条广告告诉读者,春节期间,将免费为银川市民维修上下管道、修理闸阀、破损漏水的水嘴等,昼夜服务,随叫随到。看过这条广告,一些人一笑了之。春节期间,不少人
The eve of the Spring Festival in 1989, Yinchuan City, the public immersed in the busy before the holiday, every household are busy handling New Year. Just before the holiday peak, “Ningxia Daily”, “Yinchuan Evening News,” also published an advertisement, then like a fresh New Year, attracted people rushing to circulate, talked about. This is an extraordinary advertisement. This is an advertisement that is very different from the concept of advertising in the minds of people. This ad tells the reader that during the Spring Festival, Yinchuan citizens will be free to repair up and down the pipe, repair the valve, damaged spills and other water leaks, day and night service, on call. Read this ad, some people smile. During the Spring Festival, many people