奢侈品对于中国的企业界来说,使用的是另一套不为人熟知的语汇和逻辑,他们可以让难缠的消费者心甘情愿忍受种种不便,然后用数十倍的价格为那些确实非常卓越、但也确实没有什么实际用处的“功能冗余”买单。究竟怎样的力量让奢侈品能长久摆脱货品化和平庸的命运? Luxury For the Chinese business community, the use of a different set of less well-known vocabulary and logic, they can make difficult consumers willing to endure the inconvenience, and then use the price of dozens of times for those who are indeed very remarkable, But there is really no practical use of “functional redundancy” to pay. What kind of power to make luxury long-term get rid of goods and mediocre destiny?