博物馆对于一座城市来说,是一张良好的宣传名片,博物馆能够传承历史文脉,为大众提供不同的文化知识,因而博物馆的宣传和推广工作具有重要的意义。随着科学技术的发展,精神文明逐渐受到了人们的关注,如何有效促进博物馆的宣传,提升博物馆的形象,成为博物馆工作人员面临的重要课题。鉴于此,本文着重阐述了博物馆宣传推广的有效途径,以期促进博物馆的长远发展。 Museum for a city, is a good publicity business card, the museum can inherit the historical context, to provide the public with different cultural knowledge, museum promotion and promotion of great significance. With the development of science and technology, spiritual civilization has gradually attracted people’s attention. How to effectively promote the publicity of museums and enhance the image of museums has become an important issue for museum staff. In view of this, this article emphatically expounds the effective ways of promoting museums in order to promote the long-term development of museums.