在我国，区域营销的思想已被不少出版社和发行商初步付诸实施，但从理论的高度进行总结和升华，却远没有开始。随着我国图书营销环境的变化，尤其代理制的出现，本版书与外版书相交融，预示着以行政区域、条块分割的市场格局和省级发货店为本版书的惟一总发行部门的陈旧模式被 In our country, the thought of regional marketing has been initially put into practice by many publishers and distributors, but it is far from starting to summarize and sublimate from the theoretical height. With the changes of the marketing environment of books in our country, especially the emergence of the agency system, this edition combines with the outside edition books, which indicates that the market pattern divided by the administrative regions and the provincial branches is the only one The old model of the distribution department was