身未动,心已远;他山之石,可以攻玉。对于一个国际化的品牌,尤其是一个被消费者广泛认可的国际品牌,其成功模式中都有着如下一些共性:产品在全球占有,品牌文化在全球推广,品牌服务在全球外包,品牌资源在全球配置。在前仆后继的国际化浪潮中,那些杰出者不仅完成了自身的国际化进程,一举成为国际品牌,闻名于全球, Body is not moving, the heart is far away; the stone of his mountain, you can attack jade. For an international brand, especially an international brand widely recognized by consumers, its success model has the following common features: products are globally owned, brand names are promoted globally, brand services are outsourced globally, and brand resources are globally distributed Configuration. In the wave of internationalization that followed, those outstanding people not only completed their own internationalization process, became an international brand in one fell swoop, is well-known in the world,