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2001年3月11日上午9:00—12:00,浙江电视台影视文化频道对杭州雷峰塔地宫文物发掘进行了一场现场电视直播。作为雷峰塔地宫发掘电视直播的主要策划和负责人之一,我感到电视媒介在促进文化传播方面有非常强的作用,而直播更能将受众置身于某种特定的真实情境中,更能充分展示电视媒体的传播优势和魅力。虽然雷峰塔的电视直播只是一个机缘的把握,但是,其中一些规律还是值得总结。
On March 11, 2001, from 9: 00-12: 00 am, the film and television channel of Zhejiang Television Station conducted a live TV broadcast on the excavation of the Relic Palace in Hangzhou. As one of the major planners and directors of the Di Pu Tomb of Excavation live television, I feel that the television media plays a very strong role in promoting cultural communication. The live broadcast is better able to expose the audience to a specific real situation and more Fully demonstrate the dissemination of television media advantages and charm. Although the Pagoda live TV broadcast is only a chance to grasp, but some of the law is still worthy of conclusion.