中国内衣这些年发展十分迅猛,每年都以20%的速度高速增长,去年全国销售超过1000亿元。我对中国内衣市场研究与内衣品牌经营已有5年多时间,最近我研究发现,两大怪现象正影响着中国内衣业的快速健康发展:为什么保暖品牌年年换客户,保暖客户年年找品牌?毫无疑问,保暖内衣的加入,促进了中国内衣业的发展。一方面,保暖内衣通过强势 The development of China’s underwear has been very rapid in recent years with an annual growth rate of 20%. Last year, the national sales exceeded 100 billion yuan. I have been studying the underwear market in China for more than five years. I recently found that the two weird phenomena are affecting the rapid and healthy development of the underwear industry in China: why thermal brands are changing from year to year and customers from year to year are looking for Brand? There is no doubt that the thermal underwear to join, and promote the development of China’s underwear industry. On the one hand, thermal underwear through the strong