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TAweekly:这次的主题发布请来了代言人,此举跟企业以前的战略有所不同,请问这是出于什么考虑?价值在哪里?戴雪锋:代言人我们以前请过,但这次请代言人和以前不一样,首先,在签代言人之前我们走访了21个城市,争取了万余名消费者的意见,从调研的结果来看,代言人对品牌的偏好和消费者的购买行为是有明显作用的,第二,我们的目标消费者属于中年有家庭人士,看电视比看电影多,所以我们倾向于签约电视明星,第三,我们希望代言人有出演过中年人和家庭剧的角色,或在结婚、生子这样年龄段的角色,以符合我们家庭和事业的平衡。
TAweekly: The theme of this announcement invited the spokesman, the move with the company’s previous strategy is different, may I ask what is the value? Where is the value? Dai Xuefeng: Spokesperson We have invited before, but this time please the spokesman and the former Not the same, first of all, before signing the spokesman we visited 21 cities and won the views of more than a thousand consumers. From the survey results, the spokesman for the brand preference and consumer buying behavior has a significant role, Secondly, our target consumers belong to middle-aged family members and watch television more than movies. Therefore, we tend to sign television stars. Thirdly, we hope that the spokespersons will play the role of middle-aged and family drama, or at The role of marriage, childbirth and other age groups, in line with our family and career balance.