在现代市场营销观念指导下 ,企业应致力于顾客服务和顾客满意。由于消费者收入水平不断提高和消费观念的不断变化 ,致使消费者在选购商品时不仅注意产品本身价值的高低 ,而且更加重视产品附加价值的大小。所以企业应使消费者在购买商品和服务时能获得一些利益的满足。一、拓宽 Under the guidance of modern marketing concepts, enterprises should be committed to customer service and customer satisfaction. As consumers continue to increase income levels and consumer attitudes change, resulting in consumers not only pay attention to the purchase of goods the value of the product itself, but also pay more attention to the value of the size of the product. Therefore, enterprises should make consumers get some benefits when purchasing goods and services. First, broaden