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教育品牌是从企业品牌中引申出来的概念,从定义上说,教育品牌可分为狭义和广义两种概念。从狭义的角度来看,教育品牌是指学校的名称和可以作为学校名称的标志(学校牌子、校徽等)。从广义的角度来看,教育品牌是学校的名称、标志和为教育消费者提供教育服务,培养教育消费者的各要素(师资、校园文化、教学设施等)的总合,是外延和内涵的统一。教育品牌是一种无形资产,它若能发挥作用,就会给学校带来实质性的附加值,并形成品牌效应。品牌战略就是要使职业学校面向市场、面向未来、面向社会来确定自己的整体优势和特色,通过优秀人才、特色学科及知名教师等因素不断开拓市场,讲究教育效益、经济效益,使学校的特色得到社会的普遍认同。
Education brand is derived from the concept of corporate brand concept, by definition, the education brand can be divided into narrow and broad sense of the two concepts. From a narrow perspective, educational brands refer to the name of the school and to the names of the schools (school signs, school badges, etc.). Broadly speaking, education brand is the name of the school, the symbol and education services for educating consumers to educate the consumers of all elements (teacher, campus culture, teaching facilities, etc.) is the epitome of the extension and content Unite. An education brand is an intangible asset. If it plays its role, it will bring substantive added value to the school and form a brand effect. Brand strategy is to make vocational schools market-oriented and future-oriented, to determine their own overall advantages and characteristics for the community, through the talents, characteristics of subjects and well-known teachers and other factors continue to open up the market, pay attention to educational and economic benefits, the school’s characteristics Get the general social recognition.