随着互联网互动媒体的迅猛发展,对传统媒体的唱衰之声此起彼伏。我熟识很多在传统媒体负责经营的朋友,并不是他们不努力,并不是他们不智慧,而是整个环境大势发生了变化。我们首先要了解,我们今天是要在一个手机无处不在,无时不用的时代探讨户外媒体的发展,技术的进步已经彻底改变了以往的生活模式和媒介接触习惯。我们经常通过手机看到一些很多朋友都感兴趣的话题,在转发的同时还会说,我的手机被它 With the rapid development of interactive media on the Internet, the decline of traditional media has come and gone. I know a lot of friends who are run by traditional media. It is not that they do not work hard. It is not that they are not smart but that the overall environmental trend has changed. We must first understand that today we are going to explore the development of outdoor media in an era where mobile phones are ubiquitous and timeless. Technological advances have completely changed the traditional life style and media contact habits. We often see some of the topics that many of our friends are interested in on mobile phones, and at the same time will say that my mobile phone is