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2016年9月18日,山东省人民政府出台《关于加快推进品牌建设的意见》,对于深入实施品牌强省战略,加快推动供给侧结构性改革具有重要意义。此前的6月中旬,省政府在济南召开了全省品牌建设大会,明确提出了要加快实施品牌强省战略,为品牌建设工作指明了方向。日前,本刊围绕“创新创优创品牌”活动的开展与山东省品牌建设工作推进办公室(以下简称“山东省品牌办”)进行了对话。
On September 18, 2016, the People’s Government of Shandong Province promulgated the Opinions on Accelerating Brand Building, which is of great significance to the further implementation of the strategy of strengthening the brand province and accelerating the supply-side structural reform. Earlier in mid-June, the provincial government held a brand building conference in Jinan, clearly put forward to accelerate the implementation of brand strategy of strong province, pointed out the direction for the brand building. A few days ago, our magazine held a dialogue with Shandong Brand Promotion Office (hereinafter referred to as “Shandong Brand Office”) around the activities of “Innovation and Excellence in Creating Brands”.