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11月l2日,爱普生在海南发布了三款彩色激光打印机新产品及彩色商务新战略。爱普生表示,虽然此次发布的新产品覆盖了高中低端市场,但目前阶段,爱普生彩色激光打印机的重点仍然放在中小企业市场,并争取在2005年取得中国市场份额第一名。中国彩激业务已占二成爱普生(中国)有限公司社长牛岛升谈到,彩色办公的兴起,使彩色打印机市场面临更大的发展机会。目前,爱普生彩色激光打印机在亚洲的市场占有率为27.6%,排名亚洲第一。而在中国市场,爱普生彩色激光打印机的市场占有率为 38%,排名第二。2004年,爱普生中国彩色激光打印机业务占全球的18%,可见中国市场在爱普生全球业务中占重要位置。2005年爱普生将争取在中国彩色激光打印机上取得第一。
November l2, Epson has released three new color laser printers in Hainan and new business strategy. Epson said that although the release of new products covering the high school low-end market, but the current stage, Epson color laser printers focus is still on the SME market, and strive for China in 2005 to obtain market share first place. China’s color laser business has accounted for 20% Epson (China) Co., Ltd., president of Ushima said, the rise of color office, the color printer market is facing greater opportunities for development. At present, Epson color laser printer market share in Asia 27.6%, ranking first in Asia. In the Chinese market, Epson color laser printer market share of 38%, ranked second. In 2004, Epson China’s color laser printer business accounted for 18% of the world, showing that the Chinese market in Epson’s global business accounted for an important position. In 2005, Epson will strive to achieve the number one color laser printer in China.