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疏通协商对话渠道,把报纸办得更加可读、可信、可亲,这是我们宜兴报今后进行新闻改革的重点。大众传播学理论告诉我们,新闻信息传播,不能满足于单向传播,而要注重信息反馈,搞双向传播,既要传播党和政府的声音,又要反映受众的意见,起到上情下达、下情上达、上下沟通的作用。过去,我们宜兴报在疏通协商对话的渠道,把报纸办得可读、可信、可亲上作了一些探索。那么今后怎样把这项工作做得更好一些呢?我们认为:
It is the focus of our Yixing News reform in the future to clear the channels for consultation and dialogue and make the newspapers more readable, credible and dear. Mass media theory tells us that the dissemination of news and information can not be satisfied with one-way communication. Instead, we must pay attention to information feedback and engage in two-way communication. We must not only spread the voice of the party and government, but also reflect the opinions of the audience, Under the situation on the up and down the role of communication. In the past, we Yixing Daily dredged the channels for consultation and dialogue and made some exploration on how to read the newspapers in a readable, credible and amiable way. So in the future how to do this job a little better? We think: