募款不是自由发展的,而是对宏观文化、社会与经济趋势的回应。募款人要具有立志服务、推动慈善事业的决心。募款通过一系列认证、组织、培训和继续教育走向职业化。“募款人”的角色不只是“要钱”这么简单,他们有自己的行业协会,有自己的职业资格证书,还有自己的职业道德准则。 Fundraising is not a free development, but a response to macro-cultural, social and economic trends. The fundraiser must have the determination to serve and promote charity. Fundraising goes professional through a series of certifications, organizations, training and continuing education. The role of “fundraiser ” is not just “money ” So simple, they have their own trade associations, have their own professional qualifications, as well as their own code of professional ethics.