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电影是一种综合的现代视觉艺术,电影海报是伴随着电影商业市场宣传推广而孕育发展的。在新媒体科技影响下,电影题材内容和视觉感受更加多样性与多元化。至此,作为电影名片的电影海报,依托电影产业的发展而不断蜕变,在电影海报中兼具艺术魅力和传递信息双重功能的片名字体设计,以及作为片名字体设计表现方式之一的书法字体,呈现出新的艺术形态和表现形式。
Film is an integrated modern visual arts, movie posters are accompanied by the commercial promotion of the film and business development. Under the influence of new media technologies, the theme and content of movie themes are more diverse and diversified. At this point, movie posters as movie business cards, relying on the development of the movie industry, continue to evolve. In the movie posters, both the artistic charm and the dual function of transmitting the title of the title of the font design, and as the name of the font design performance of one of the calligraphy fonts , Showing a new art form and expression.