1名牌对企业的影响企业名牌成功最重要的因素,首先就是推进名牌战略,企业如果没有实施名牌战略,没有在名牌战略上下功夫,没有名牌战略远景规划,是应对不了市场的。其次,创新体系是一个支柱,政府的外部环境又是另一个支柱,底部是企业文化,创新包括产品的创新、管理 A brand name of the enterprise impact Brand success of the most important factor, first of all is to promote the brand-name strategy, enterprises without the implementation of brand-name strategy, no brand-name strategy and hard work, there is no brand-name strategic vision, can not cope with the market. Second, the innovation system is a pillar, the government’s external environment is another pillar, the bottom is the corporate culture, innovation, including product innovation, management