1995年,我在南京会议上比较全面地讲了晚报的舆论导向问题,特别是讲了要全面地、正确地认识和把握晚报的舆论导向问题。提出了新闻舆论的导向问题不仅仅是政治导向,还有思想导向、价值导向、行为导向、生活导向、知识导向、服务导向、审美导向等等,希望大家能够全面地理解和把握导向问题。 今天,我想重点讲讲从晚报自身的工作规律出发,怎样更好地发挥晚报的优势,坚持以正确的舆论引导人。现在晚报工作的形势应该说很好,全国有140多家晚报,有6000多名晚报工作者,全国晚报的日发行量有2100多万份,是我国新闻从业大军中非常重要的一支力量,在中国的新闻宣传工作中占有举足轻重的地位,是其它媒体所不能替代的。现在的问题是怎么样在新的形势下更好地发挥晚报的优势,从自己独特的宣传内容、宣传形式出发,更好地以正确的舆论引导人。对此,我讲三个问题,供大家 In 1995, at the Nanjing Conference, I talked more broadly about the issue of public opinion orientation in the evening paper, and especially talked about the issue of public opinion orientation to fully and correctly understand and grasp the evening paper. It points out that the orientation of news media is not only political orientation, but also ideological orientation, value orientation, behavioral orientation, life orientation, knowledge orientation, service orientation, aesthetic orientation and so on. We hope everyone can fully understand and grasp the orientation issue. Today, I would like to focus on how to better utilize the advantages of Evening Post from the regular work style of Evening Post and to guide people with correct public opinion. Now that evening’s work situation should be said that the country has more than 140 Evening News, more than 6,000 Evening News workers, the National Evening News daily circulation of more than 21 million copies of China’s news practitioners in the army is a very important force, It occupies a pivotal position in China’s media and propaganda work and can not be replaced by other media. The question now is how to give full play to the advantages of Evening Post under the new situation and proceed from its unique propaganda content and propaganda form so as to better guide people with correct public opinion. In this regard, I say three questions for everyone