树立良好的节目形象　实施最佳宣传经营策略──关于提高节目收听率的思考苏建生广播属于上层建筑范畴，又属于第三产业，因此，其产品—广播节目，一定要努力占领听众市场，提高节目的收听率，这样才能充分发挥“喉舌”作用，实现最佳的社会效益。借助改革开放的机遇和地... Establish a good program image implementation of the best publicity business strategy ─ ─ on the improvement of program listening rate Su Jiansheng radio belongs to the superstructure category, but also belong to the tertiary industry, therefore, its products - radio programs, we must strive to occupy the audience market and improve Program listening rate, so as to give full play to the role of “mouthpiece” to achieve the best social benefits. With the opportunity of reform and opening up and ...