最近的视频传媒生态呈现出股股回归的清流。从内容导向上看,是向大众传播“本”和“源”的回归——以更多的品类满足受众日益多样的精神文化需求。电视直播大屏上,以《中国诗词大会》《朗读者》《传承者》《见字如面》等为代表的文化类节目,以《时间的朋友》《为梦想加速》等为代表的创业类节目,以《音乐大师课》《歌声的翅膀》《耳畔中国》等为代表的专业类音乐节目……挟高品质正能量多样化的内容优势,冲击涤荡着各大卫视黄金时间段被当 The recent video media ecology presents a clear stream of return to the stock. From the content-oriented point of view, it is a return to the mass media and the origin of the book. With more categories to meet the audience’s increasingly diverse spiritual and cultural needs. On TV Live, cultural programs such as “Chinese Poetry Conference”, “Reader”, “Inheritor” and “See the Word”, represented by entrepreneurs such as “Time’s Friends” and “Dreams” Class programs, “music masters” “singing wings” “ears of China” as the representative of professional music programs ... ... relying on high-quality positive energy diversity of content advantages, the impact of washing off the major prime time of the prime time was when