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人类交往的媒介是语言,通过语言我们才能达到思想上的沟通。在平面广告设计中,图形作为一种国际化的语言,具有十分重要的地位。现代社会是信息化的社会,人们的思想感情和观念可以转化为图形进行交流,平面广告设计能够充分、准确地传播信息正是因为图形创意的作用。因此,在平面广告设计中,图形成为传递信息的载体,给具有差异化语言背景下的民族提供了更为便利的交流方式,图形创意也能够是平面广告的主题获得升华。
The medium of human interaction is language, through which we can achieve ideological communication. In graphic design, graphics as an international language, has a very important position. Modern society is an information society, people’s thoughts and feelings can be transformed into a graphical exchange, print ads designed to fully and accurately disseminate information precisely because of the role of graphic creativity. Therefore, in the design of print ads, graphics become the carrier of information transmission, which provides a more convenient means of communication for people in the context of a differentiated language. Graphic ideas can also be sublimated in the theme of print ads.