从美国艾·里斯和劳拉·里斯合著的《品牌22律》里我们发现:一个品牌的力量在于它影响购买行为的能力。但印在产品包装上的品牌名称和消费者心智中的品牌名称并不等同。定位从产品开始,可以是一项服务、一家公司、一个机构,甚至是一个人,比如你自己。但定位不是围绕产品进行的,而是围绕潜在顾客的心智进行的。成为第一,是进入潜在顾客心智的捷径。在广告上,第一个建立地 From “Brand 22 Law,” co-authored by Ayrees and Laura Rees, we found that the power of a brand lies in its ability to influence purchasing behavior. However, the brand name printed on the product packaging is not the same as the brand name on the consumer’s mind. Positioning From the product can be a service, a company, an organization, or even a person, such as yourself. But positioning is not about the product, but around the minds of potential customers. Be the number one shortcut to getting into the minds of potential customers. In advertising, the first establishment