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1 前言1.1 提高质量需要激励和引导随着经济全球化和信息技术的迅猛发展,我国在逐步融入世界经济主流的进程中,面临时代变革带来的挑战。重要的挑战之一是市场竞争目益加剧,消费者有了更多的挑选余地,竞争的焦点由规模、数量、价格转向了质量,而且质量的内涵在不断进化,由过程控制为中心的卖方主导的质量,发展成为以顾客满意为中心的买方主导的质量,进而发展成为追求差异化的竞争性质量。通过质量来提升竞争力,已成为企业和国家不懈的追求。市场竞争是提高质量的根本驱动力。在此基础上,提高质量还需要激励和引导。世界上最有影响的三大
1 INTRODUCTION 1.1 Improving Quality Needs Inspiration and Guidance With the rapid development of economic globalization and information technology, our country is facing challenges brought about by the changes of the times in its gradual integration into the mainstream of the world economy. One of the most important challenges is the increasing competition in the market. Consumers have more choices. The focus of competition has shifted from the scale, the quantity and the price to the quality, and the connotation of quality is constantly evolving. Process control-centered sellers Leading quality, developed into a buyer-oriented quality with customer satisfaction as the center, and then developed into a competitive and differentiated quality. Through quality to enhance competitiveness, enterprises and countries have become the relentless pursuit. Market competition is the fundamental driving force for improving quality. On this basis, improving quality also requires inspiration and guidance. The three most influential in the world