名牌产品由于质量信誉的影响力,往往能够产生巨大的名牌效应,具有很高的价值或市场价格,为企业带来巨大利润。因而,许多商家都想以较小的投入获得名牌,甚至出现了不少侵犯名牌的不正当行为,使拥有名牌的企业经受了经济和商誉的双重价值流失。可见,在发展名牌的同时,对名牌实施保护, Because of the influence of quality reputation, brand-name products can often produce a huge brand name effect, have high value or market price, and bring huge profits to the company. As a result, many businesses want to obtain brand names with relatively small investments, and there have even been a number of unfair acts of infringement of brand names, so that companies with brand names have suffered the loss of the dual value of the economy and goodwill. It can be seen that while developing brand names, brand names are protected.