以云计算、大数据、互联网等为代表的信息技术在电影行业发展的背景下,电影产业已经进入数字化向信息化转变的关键时期,大数据的理念也正深入到电影产业的各个环节,从项目立项、内容开发、演员筛选、制作发行、院线推广等,但大数据带给电影的嬗变和创新更多体现在电影营销策略之中。本文围绕电影艺术中大数据的应用来全面认知大数据的力量。 In the context of the development of the movie industry, the movie industry has entered a crucial period of transition from digitalization to informationization. The concept of big data is also going deep into all aspects of the film industry. From Project development, content development, screening of actors, production and distribution, promotion of cinemas, etc. However, the evolution and innovation brought by big data to the film are embodied in the movie marketing strategy. This article focuses on the power of big data around the application of big data in cinema art.