在全球经济飞速发展的今天,世界各国的贸易往来越来越频繁,外贸函电已成为不同国家或地区的贸易双方在无法面对面谈判磋商的情况下,进行商务沟通、洽谈业务及合作的重要方式之一。本文着眼于肯尼斯·博克的新修辞,从同情认同、对立认同和误同三个方面分析其在外贸英语函电中应用。 Today, with the rapid development of the global economy, trade between countries in the world is becoming more frequent. Foreign trade correspondence has become an important means of conducting business communications, conducting business negotiations and cooperating with other countries or regions in the face of inability to face to face negotiations and negotiations. one. This article focuses on the new rhetoric of Kenneth Boke, and analyzes its application in the foreign trade English correspondence from the three aspects of sympathy, confrontation and mistakes.