论文部分内容阅读
2007年8月16日,第14届时报世界华文广告奖的评审们在大连决审,最终产生32个金奖、28个银奖、41个铜奖及100个佳作,以及三项年度大奖。台湾奥美广告以5金、4银、3铜成为最大赢家。本届华文奖的参赛作品整体表现出色,比去年有所精进。影片类和户外类,表现比平面类出彩。尤其是户外类广告充满了想象的空间,金、银、铜奖都颇受好评。以地区表现来看,台湾公司的作品比较优秀,在前10名里囊括了七家。
On August 16, 2007, the judges of the 14th Times World Chinese Advertising Awards were adjudicated in Dalian, eventually producing 32 gold medals, 28 silver medals, 41 bronze medals and 100 masterpieces, as well as three annual awards. Taiwan Ogilvy & Mather ads to 5 gold, 4 silver, 3 copper to become the biggest winner. The overall performance of this year’s Chinese Awards outstanding performance, more refined than last year. Film and outdoor classes, the performance of a class out of color. Especially outdoor advertising is full of imagination, gold, silver and bronze awards are well received. In terms of regional performance, Taiwanese companies have relatively good works, including seven in the top 10.