广告经营的监督管理是广电媒体领导班子的管理任务之一,又是比较难的工作,如何管活管好广告经营,既保持广电媒体广告经营部门工作积极性的充分发挥,又防止广告收入的大量流失,是广电媒体领导班子要研究解决的课题。近年来,湖南常德市广播电视局进行了认真分析研究和实践探求,得到了一些有益的启示。 The supervision and management of the advertising business is one of the management tasks of the leadership team of the radio and television media. It is also a relatively difficult task. How to manage and manage the advertising business not only keeps the full operation of the advertising enthusiasm of the broadcasting and television media advertising business department, but also prevents the large amount of advertising revenue The loss is the leading issue of radio and television media to study and solve the issue. In recent years, Changde City, Hunan Radio and Television Bureau conducted a careful analysis of research and practice to explore, get some useful inspiration.