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现今的白酒市场明摆着是供过于求竞争惨烈,白酒广告的信息传递也是火力强劲天罗地网。白酒广告如果不能独树一帜建立起个性化的品牌形象,很容易就被其他酒的信息淹没了。哪个白酒敢不做广告不管是中央台,还是地方台,总之,打开电视机,就会往外冒酒气。一晚上有多少白酒广告,我没有统计过,但只要一晚上看下来,基本上都把我搞得醉醺醺的。现在借着酒劲,说点胡话。说得好,那是叶茂中有水平;说得不好,主要是因为喝太多了。现在大陆酒类电视广告数量之多,
Today’s liquor market clearly shows that the oversupply and competition are fierce, and the information delivery of liquor advertisements is also a strong firepower network. If liquor advertisements cannot be uniquely built up to create a personalized brand image, it is easy to be overwhelmed by the information of other wines. Which liquor dare not advertise, whether it is the central station or the local station, in short, turn on the TV, it will be out of alcohol. How many white wine advertisements are there in the evening? I haven’t counted statistics, but as long as I look at it one night, it basically makes me drunk. Now make a point of nonsense with Jiu Jin. Well, it is the level of Ye Maozhong; badly speaking, it is mainly because of drinking too much. Nowadays, there are a large number of TV commercials in mainland China.