围观正在改变传播。以微博为核心引发的群体围观和媒体裂变,正在改变许多社会和品牌事件的传播轨迹。无论从传播速度、波及范围、爆发频次乃至杀伤力上,都有颠覆性的改变。有统计表明,目前搜索次数累计上亿次,围观乃至评论人数超过数百万人的危机事件,正在以平均每两天一次的速度爆发。 Onlookers are changing the spread. Crowd-crowd and media fission triggered by Weibo are changing the trajectory of many social and brand events. There are subversive changes in terms of speed of communication, scope of coverage, frequency of outbreaks and lethality. Statistics show that the current search time accumulated hundreds of millions of times, onlookers and critics of the crisis even more than millions of people are on average once every two days the speed of the outbreak.